When Guitar Hero first debuted, MySpace was big. So much has changed since then, Jackson said. Guitar Hero was like a flash-in-the-pan band, trying for hit after hit even though it only had one or two songs that audiences really liked. A recession squelched some of the market. Activision turned the franchise over to in-house developer Neversoft.īut Activision and rivals at Electronic Arts and Harmonix messed up big time. Activision acquired RedOctane in 2007, but it parted ways with Harmonix, which was then acquired by MTV Games and went on to create the rival Rock Band series, published by Electronic Arts. The first Guitar Hero was a collaboration between RedOctane and Harmonix, and it was published by Activision.
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